SAME HEART. NEW FIRE.

SIX33 started in 2014 as Seek First Brand — one verse taken literally. This is the story of the world it became.

From Seek First to SIX33

SIX33 began in Hamilton, Ontario, in 2014 as Seek First Brand: one verse taken literally. In 2026 the same Matthew 6:33 foundation returned as SIX33 with a wider world and a renewed mission.

The original 6:33 practice

Seek God for six minutes. Surrender your arena for three. Choose one faithful action for three. The name changed; the first thing did not.

Culture is a mission field

Seek First carried the priorities and leadership of Jesus into sport, adventure, creativity, gaming, music, business and everyday life. SIX33 carries that history forward.